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Cognition Module navigation.
Module Introduction
Lesson Goals
Information Procesing
Attention
Memory
Decision Making
Heuristics
Representativeness
Availability
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Cognition > Heuristics - 2 of 2
 
 


Heuristics - Demonstration 1

Sometimes our experiences provide us with biases which, in turn, negatively affect our decision making. The following demonstrations should help illustrate this point--that heuristics most often work, but they may not always provide the best solution.

The following list of names is provided. Take about 30 seconds to examine it. We will revisit this list in the next section.

• Bill Clinton • Theresa Smith
• Dorothy Miller • Dwight D. Eisenhower
• John F. Kennedy • Laura Potter
• Maria Brown • Ruth Ingram
• Theodore Roosevelt • Jimmy Carter
• Harry S. Truman • Gerald Ford
• Sharon Smith • Ruth White
• Gloria Black • Amy Jones
 
 

 

 
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