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Cognition Module navigation.
Module Introduction
Lesson Goals
Information Procesing
Attention
Memory
Decision Making
Heuristics
Representativeness
Availability
Workload
Module Summary
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Cognition > Heuristics > Availability - 2 of 4
 
 


Demonstration 1 cont'd

The names in bold black letters are all females. Note that there are 9 females vs. 7 males. Did you guess this? If not, then you just experienced how the availability heuristic may fail you in making decisions such as this.

• Bill Clinton • Theresa Smith
• Dorothy Miller • Dwight D. Eisenhower
• John F. Kennedy • Laura Potter
• Maria Brown • Ruth Ingram
• Theodore Roosevelt • Jimmy Carter
• Harry S. Truman • Gerald Ford
• Sharon Smith • Ruth White
• Gloria Black • Amy Jones
 
 

 

 
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