6.1 Why Program Sustainability is important

1. Benefits of a MHF program are seldom immediate. A long-term commitment to the program is needed.
   
   
2. A long-term sustained program is necessary to create and maintain culture change.
   
   
3. Motivation and enthusiasm for programs will subside if programs are constantly changing like a “flavor of the month.”
   
   
4. Programs must be sustained long enough to collect measurement data and demonstrate a Return on Investment (ROI).