transfer is the "extent to which the learned behavior from
the training program is used on the job." (Phillips, J. 1991*).
Transfer of training is the effectiveness, success measure for the
employee and the organization. To evaluate this effectiveness, measures
are made at the end of training to determine how much the trainee
has learned, immediately on the job to assess initial improvement
from training, and at a later time--usually six months or one year--to
determine if what was learned is being used.
the rapid changes in technology used in the workplace and the ever
increasing emphasis on productivity due to global competition, organizations
are spending significant funds on training. According to the American
Society for Training and Development, as much as $210 billion is
spent annually on employee training in the U.S. In the past, it
was often just assumed that training was effective and contributing
to improved job performance. Today, more and more organizations
want training effectiveness and transfer measured in terms of on-the-job
performance so that return-on-investment (ROI) can be calculated
or, at least, estimated.
of Training Evaluation and Measurement Methods, Second Edition.
Houston, TX: Gulf Publishing Company.